Wall Street Journal / Starbucks Travel Stores Voted Best New News & Gift Concept… Estée Lauder Beauty Boutique Recognized as Innovative New RetailerNews Releases
DETROIT (April 30, 2015) -- New retail stores that have recently opened at Detroit Metropolitan Airport’s (DTW’s) McNamara Terminal received national honors last week at the Airports Council International-North America (ACI-NA) 2015 Airport Concessions Awards ceremony in Phoenix, Arizona.
Winning first place in the category of Best New News and Gift Concept were Detroit’s new Wall Street Journal/Starbucks travel stores. These unique convenience retail concepts feature two incredibly powerful brands that are very relevant to the needs and demands of today’s traveler. Located near Gates A20 and B8 the venues operate extremely efficiently, maximizing limited space in the concourse, while incorporating innovative customer service technologies, such as mobile point of sale and interactive news screens, digital menus and cooler doors.
The airport’s unique new Estée Lauder Beauty Boutique, located in the central link area of the McNamara Terminal received a second place award in the category of Best New Retail Concept, and an honorable mention in the category of Best Innovative Consumer Experience. The boutique is a first-of-its-kind store that features several of the company’s premier luxury beauty brands including flagships Estée Lauder and M•A•C, as well as Aramis, Clinique, Origins, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone London, Michael Kors, Tom Ford Beauty, Smashbox and Ermenegildo Zegna, all in a convenient one-stop location in the terminal’s central mall area. Customers can take advantage of tablet-based computer-guided skin care analysis, personalized product demonstrations and sampling, and relax in a bright and open central lounge area, while receiving a mini-makeover. Curved NanoLumens displays provide flight information, support multi-language product information and compliment the modern and sophisticated store design.
“We have an outstanding airport concession program here in Detroit,” said Airport Authority CEO Thomas Naughton. “Our travelers enjoy these new award-winning retail venues and they are just a small sampling of the many fantastic brands and innovative concepts our new program offers.”
Both winning retail concepts are operated by WDFG Detroit and Partners, LLC, a joint-venture of Bethesda, Md. based WDFG North America LLC, (formerly Host International, Inc.) and veteran airport retail planners, New York City-based Byrd Retail Group, LLC, a Michigan certified Airport Concession Disadvantaged Business Enterprise (ACDBE).